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| 08.00 - 09.00 Registration | ||||||||||
| SESSION 1 | ||||||||||
| 09.00 - 11.00 | DEBATE | |||||||||
| Green Business: Challenges & Opportunities | ||||||||||
| More and more we talk nowadays about the need for moving forward to an eco-friendly and responsible society. What role plays the business environment in this complex changing mechanism? Discover the answer in a challenging debate that will gather managers, communication people, green leaders and journalists. Different actors, multiple perspectives, one single hot-issue. |
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| MODERATOR | ||||||||||
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| 11.00 - 11.30 Coffee break | ||||||||||
| SESSION 2 | ||||||||||
| 11.30 - 13.00 | FOCUS | |||||||||
| Growing An Authentic Sustainable Business | ||||||||||
| Nowadays, a short term bottom-line thinking is not conducive anymore for running a successful business. A new ingredient has become the standard requirement: sustainable development. What stands behind a durable business philosophy, especially now, in times of economic crisis? Our guests will try to answer the question, setting as discussion framework the global point of view upon the subject.
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| SPECIAL GUEST | ||||||||||
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| 13.00 - 14.00 Lunch break | ||||||||||
| SESSION 3 | ||||||||||
| 14.00 - 15.30 |
SHOWCASE | |||||||||
| Best Practices and Inspiring Case Studies | ||||||||||
| In today’s high-awareness consumer environment, the eco-friendly companies must make the most from their “green spend”, by developing targeted and innovative ways of reaching their stakeholders, through multiple communication channels. The session will present relevant case studies, bringing into the spotlight best practices, unconventional approaches, creative strategies and efficient techniques for maximizing the impact and awareness of green campaigns. ■ Green Office - Florina Serban, CSR Coordinator, Cosmote ■ Andrew’s school - Mona Nicolici, Communication Manager, Petrom ■ Personal Carbon Tracking Scheme (PACT) for employees & Energy Bureau Service - Delia Gorgos, Senior Consultant, WSP Romania ■ The selective collecting caravan - Lorita Constantinescu, PR & Communication Manager, Eco-Rom Ambalaje ■ The Green Corner project– an efficient solution for electrical and electronic waste management - Alexandru Laibar, Customer Care Manager, Recolamp |
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| MODERATOR | ||||||||||
| Dragos Dehelean, Selenis | ||||||||||
| 15.30 - 16.00 Coffee break | ||||||||||
| SESSION 4 | ||||||||||
| 16:00-17:30 | WORKSHOPS | |||||||||
| Green Social Media | ||||||||||
| Social Media represents an evolving way of reaching and listening to stakeholders that is cost-effective and leads to great results. Learn how your team can put social media tools to work to enhance and build your projects' visibility. The conference aims to provide up-to-date answers for issues like: • What are the benefits of social media? • Where does social media really fit in the green world? • How do you identify online influencers and connect with them? • How to engage your community through Twitter • How to promote your cause on Facebook • How to imply bloggers within your campaign? Eco organizations & associations and bloggers with interests in eco-responsibility benefit from free access at this session. For registration details click here. |
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ABONAMENTE GRATUITE |
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